Tailgate Technologies - Press + News

Tailgate: Fully Transactional Web 2.0 Banners

Banner Advertising just got interesting again. Tailgate from London based Fhlame Limited is billed as the “Worlds First fully transactional web 2.0 banner system” that aims it to turn annoying adverts into a useful application that serves a purpose.

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Is Display Advertising Dead? By Chris Autry

Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it. Here's why this needs to happen. The time has come to seriously rethink online display advertising.

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Tailgate: Highly Commended in the Customer Interaction category of our Britain's Digital Elite awards

Retail websites worry incessantly about drop-out rates. A consumer starts to order, wanders off to make tea or opens a new window to do more product research, and their basket never gets to the checkout page. Tailgate’s interactive advertising banners address this problem by letting consumers buy direct from inside the banner. All it takes to buy is a quick bit of form-filling and then two clicks and hey presto – the deal is done without ever leaving the page the ad is located on.

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Meet Britain's Digital Elite – part 3

For our Britain’s Digital Elite awards, Real Business partnered with Microsoft to scour the land looking for firms that are using technology to gain a competitive edge over their rivals and become masters of execution.

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Put the point-of-purchase on every PC

Find out what our panelists have to say about this innovative campaign that allows users to buy tickets directly in the ad unit.

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Tailgate is helping the banner ad make a fresh new comeback

We have learned to pay little attention to those banner ads that loom at the top and sides of websites everywhere. But brewing deep in London, England a team of eCommerce junkies are making the giant leap to revive them, giving them the street cred they lost many moons ago.

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