Tailgate™ Transactional Marketing - advertising that sells.

Tailgate™ technology turns advertising into e-commerce and online marketing into sales.

Tailgate Technologies have developed a unique transactional advertising technology that is revolutionizing Internet advertising. Tailgate turns advertising into application, encompassing an entire e-commerce value chain. Companies can for the first time integrate with their existing legacy database to transform any online display unit (video, widget, banner, or microsite) into direct points of sale.

Tailgate enabled transactional ad units become fully functioning and integrated e-commerce channels where customers are able to buy quickly, easily and securely within the unit without disrupting their browsing experience. This leads to soaring levels of interaction, brand awareness and purchasing.

Tailgate™ - fully distributed e-commerce.

Street storefronts
Multiple physical locations
Requires customer to be present
Large overhead and fixed costs
Requires holding inventory

Single eCommerce site
Allows access to anyone
24/7 operation
Low overhead
Low or no inventory

Distributed eCommerce over entire network
Widens current eCommerce reach
All ad spend becomes direct sales channel

Press and News

Tailgate Technologies named as finalist for Plugg 2009

Plugg, widely known as the conference where the top European startups, entrepreneurs, investors, pundits, trade press & bloggers annually meet up to discuss the current and future state of the Internet and mobile industry in Europe, has announced Tailgate Technologies as a Top 20 finalist

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Tailgate Technologies recognised as Red Herring Global 100 company 2008 (herringevents.com)

Selected from the top 500 companies in Asia, Europe and North America, Tailgate Technologies joins the illustrious list of past Red Herring Global winners including Google, Yahoo! and Skype.

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Tailgate™ banner ads: music to Dada's ears (targetmarketingmag.com)

With Tailgate interactive banner ads, Dada are able to bridge the gap between the digital and mobile entertainment services firm’s banner ads and its e-commerce systems.

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